Cheat Sheet: How to Write a Great Vision Statement


Creating a well-crafted vision statement can be a daunting task. It can be even more intimidating if you are writing one for the first time.

But, having a well-conceived vision statement will provide you with a clearly defined blueprint designed to help build the kind of coaching business you’ve always wanted. The good news is that you don’t have to go alone… there is help on the way!

What is a vision statement?

First, let’s define what a vision statement actually is and what it is not.

A great vision statement provides a tangible way for coaches to better define their business, both in their mind and in the minds of their clients. A great vision statement helps more clearly define your overall goals and ambitions.

What a vision statement is not

What a vision statement is not is a statement of values or purpose. It’s great to have those things in written form, but not as part of your vision statement.

Your vision statement should answer this question… “What am I building and what will it look like 1-3 years from today?”

Dream big, set goals, take action on blackboard written, start

Don’t be afraid to dream big

Craft a vision statement that clearly reflects your personal or corporate aspirations. Don’t hold back, this is the time to be audacious and bold!

A vision statement should be concise, no longer than two or three sentences. That way you can quickly share it with others without hesitation. At the same time, it must be clear and easy to understand. If your vision statement is muddled and unclear, or if you don’t have one, here’s how you can quickly change that.

So how do I write a vision statement?

Now, I could suggest that you sit down at your desk or wherever you work and ask that you stare at a blank piece of paper for hours until you come up with something. But, I’m not going to do that.

Instead, I am going to provide you with an easy fill-in-the-blanks template for you to use in crafting your message.

When I work with clients to help them develop a vision statement as part of developing their One Page Business Plans, most capture the essence of their vision in just a few minutes. That’s because each of the blanks represents a simple question.

Take out a piece of paper or fire up your computer and once you have filled in all the blanks, you will have quickly and easily created a workable first draft. Here is a template that will help you overcome any writer’s block.

“Within the next _____ years grow (company name) into a $__________ (local, regional, national, international) (type of company) providing (description of products /services) to (describe target client)”

Here is an example of a vision statement generated using the template.

“Within the next 3 years grow XYZ Coaching into a $100,000 annual sales national executive coaching business providing leadership skills development to newly promoted and upcoming corporate executives.”

Once you have completed filling out the template, wordsmith what you’ve written into a finely tuned vision statement over the next day or two. Once that’s finished, you will have created a vision statement that will be better than many corporate vision statements that required a huge budget and many weeks of time to create!

little progress big results

TIP: Resist casting too wide a net…The more specific you can be in filling out each blank space above, the better. Why? Specialization is a very powerful tool because it defines exactly what you do, how you serve clients and differentiates you from your competition.

If you have questions or want to know more about One Page Plans, contact me at [email protected]

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