How to Get More Blog Traffic
A 7 point How to Get More Blog Traffic Checklist that will help generate more page views for your blog.
A Simple Checklist for Coaches that Will Help Generate More Page Views
Imagine for a minute that you just wrote an incredible blog post about your area of coaching expertise and happily posted it to your WordPress blog. Then, a few weeks later you checked your blog traffic statistics only to find that just 19 people have ever viewed the page. It’s disheartening. You might even feel like abandoning blogging altogether… bummer!
Sure, getting blog traffic is competitive these days…. and so is achieving top ten search engine results.
But here’s the deal, why self-sabotage ourselves and make it even worse by failing to take some simple steps before publishing any post? We can avoid a lot of this kind of unnecessary pain by using this simple 7 point checklist that will help your posts from descending into low readership hell.
How to Get More Blog Traffic Checklist
1. Decide on a single “Focus” Key Word or Phrase and Test It Before Writing a Word
A focus keyword or phrase is the word or phrase you most want your page to be found for in search engine results. (I will be using the terms keyword and key phrase interchangeably in this post.) What is it the readers are looking for in terms of your area of expertise? Even if they find your page, they’ll bounce right off of it if it’s not what they are looking for.
So how do we find the right keywords to get more blog traffic?
Instead, use Google’s Keyword Planner or Ubersuggest to determine what keywords or phrases might be best for you. Then test your potential keywords with Google Trends to double check what you find. You can even see the difference between geographical regions. (These are all free tools unless you upgrade to the paid version of Ubersuggest. However, you will need a Gmail address to access these Google products.)
For example, before I began to write this post, I looked at Ubersuggest and found the term “How to Get More Blog Traffic” would likely generate TWICE the number of searches than the term “Get More Blog Traffic” or “Get More Traffic on Blog”.
The difference is subtle but hugely important in terms of numbers! Then I looked at Google Trends and saw that this particular term “How to Get More Blog Traffic” is consistently searched over time. Why write about something that people just don’t care about?
2. Use Specific Long Tail Keywords Instead of General Terms.
Long tail keywords are specific terms that visitors are more likely to use when they’re using voice search or looking for something very specific. The good news is that they are less competitive than more popularly used terms.
Let’s say you’re a company that sells bicycle parts, the chances are that your pages are never going to appear near the top of an organic search for “bicycles” because that keyword is too general. There’s also huge competition for that term. But, if you specialize in, say, bicycle racing bike parts, a long tail keyphrase for you to consider might be “lightweight carbon bike wheels”.
Using a long tail keyphrase like that will be more likely to show up on top research results for people looking for exactly that product.
How do you find long tail keywords and phrases that might work for you? Try Ubersuggest.
Here’s the bottom line… you’re probably going to draw less traffic with a long tail keyword than you would with a more common one, but the traffic you do draw will be better… and potentially more interested in your product or services. It’s a quality vs. quantity issue.
A note about keyword stuffing… Keyword stuffing involves loading up a page with out of context keywords. It can lead to your URL being banned or penalized by search engines. The easiest way to avoid keyword stuffing is to create great content that will be useful to readers. Avoid mindless keyword repetition and only include those that are relevant to the topic of your web page. Including long tail keywords is a good way to prevent repetition.
3. How to Write Your Blog Post
When writing your post keep these things in mind:
- Keep text blocks between subheads to less than 300 words for readability
- Be sure you answer the question or provide readers are looking for in your post. Failure to do that will cause them to quickly bounce off your site and look somewhere else!
- Use short sentences and simple words to make your point. Avoid using words that readers may not understand.
- Write an awesome headline that clearly promises the benefit of reading your post. It should contain your keyword or phrase. If visitors don’t get past your headline, they will never read your post!
4. Use Header Tags
Header tags are important because they communicate to the search engines what your post is about. Search engines generally recognize the copy in your header tags as somewhat more important than the rest of the text.
Use header tags with short-tail and long-tail keywords. As search engines crawl your site, they will pick up on the headers and recognize the keywords you are using as important.
The h1 tag should contain your targeted keywords, ones that closely relate to the page title and are relevant to your content. h2 tags are for subheads and should contain similar keywords to your h1 tag. Your h3 is then a subheading under your h2 and so on. Think of them as a sort of an outline for your post.
For example, this post is set up like this:
h1 How to Get More Blog Traffic
h2 A Simple Checklist for Coaches that Will Help Generate More Page Views
h2 How to Get More Blog Traffic Checklist
h3 1. Decide on a single “Focus” Key Word or Phrase and Test It Before Writing a Word
h3 2. Use Specific Long Tail Keywords Instead of General Terms.
h3 3. How to Write Your Blog Post
And so on…
Most WordPress themes make it easy to assign these tags into the page code. If you are using a non-WordPress web site simply Google “how to create header tags” and you’ll be presented with a number of suggestions.
5. Use Internal Links to Keep Visitors on Your Site.
Before publishing your article, think about linking to similar articles on your site. Have another post on a similar topic? Be sure that you create an internal link to that post. Or maybe your new post is the best you have written in a long time. In that case, also make sure to add some links to this new piece in your previous articles. Include a least one internal link for each post you write.
6. Use the Yoast for WordPress Plugin
There is a free version of the Yoast plugin that you can use to optimize your WordPress posts. Think of Yoast as an audit for your posts. Your objective should be to get green bullets for both readability and SEO analysis. Improve or edit your posts based on the feedback you get from the red or green bullets!
Another critical feature of Yoast is that of allowing you to easily create short meta tags for each post you publish. Meta tags are placed in the head section of your code to help search engines understand the contents of a web page. With Yoast, you don’t have to know HTML, all you have to do is complete the fill-in-the-blanks form they provide.
7. Use WordPress Categories for Your Posts
If you choose the right category for your post, you’ll better clarify your site’s structure to the search engines. Use the most popular or trending posts widget to display those categories in the right or left column. If you have not used categories in the past, it’s easy to turn them on and go back and categorize some of your best posts from the past to populate your categories. This helps both readers and search engines understand what your site is about.
Finally, do make a habit of using this How to Get More Blog Traffic checklist before you hit that publish button. If you’ve covered these 7 items, you can confidently publish a piece of quality content that’s fairly well optimized! Yes… it does take time to do this, but I’d rather have 3 well-optimized posts than 10 that are not!
A 7 point How to Get More Blog Traffic Checklist that will help generate more page views for your blog. A Simple Checklist for Coaches that ...
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