The Real Secret to Growing Your Coaching Business Online
The first thing most coaching business owners need to learn is the power of the ‘offer funnel’.
If this is the first time that you’re even hearing of the term ‘funnel’ when it comes to your online marketing strategy, then perhaps you should read this article first to get you a little bit more familiar with the idea. For those who are at least somewhat familiar with the sales funnel concept – you’re in the right place.
For the coaches that fall into the majority, the odds are that you certainly have a website and there’s a good chance that it’s a WordPress based website. Don’t fret if you’re not a WordPress user – most of the time it’s an indicator that you’re either slightly more advanced with your website or even that you’ve got someone (or a team) helping you with yours. For the coaches that are WordPress users, you’ll find WordPress plugins to help you design your funnel as well as landing-page creators to assist in building it.
Even with those tools, your funnel not performing as it should is a very real (and common) problem.
So what’s missing? Cohesiveness.
Yes, believe it or not, cohesiveness is the absolute biggest secret that we can give to helping you quickly improve the performance of your sales funnel (and marketing results).
I know, I know. You mail regularly. You’re making offers. You even make sales. If you weren’t, you certainly wouldn’t be in business for long. But if your funnel isn’t bringing in a steady cash flow that grows month after month, then something is clearly wrong, and I’m betting it’s because you lack consistency and cohesion.
Most of us do, so don’t beat yourself up, but do take a look at your funnel and offers with a critical eye, and ask yourself:
Does my opt-in offer satisfy a real need of my ideal client?
Too often we throw together a simple eBook or webinar without ever stopping to consider if our ideal client—the one we really want to work with—really needs or wants it. Unless your opt-in offer answers a driving question or solves a problem for your client, they are going to pass.
It’s fantastic advice, and will make a world of difference for those who have the right opt-in versus those who do not.
Does my follow-up series continue to help resolve their issues?
This is where a lot of funnels go off the rails—in the follow up. In order to maintain cohesion and keep your readers’ interest, your follow-up emails should continue to address the issue that originally brought them to you. Unrelated products and random affiliate offers do little to build trust and can even lead to unsubscribes.
Does my big offer follow naturally from the opt-in?
If your opt-in incentive is designed to help homeschooling moms manage their time better, then your group-coaching program must include an element of time management as well. Anything less and your loyal readers will feel as if you don’t know them at all.
Just like a great sales page, all the pieces of your funnel need to flow naturally from one to the next, leading your readers toward bigger and better offers. It’s this cohesiveness that will help plug the leaks and keep your funnel filled with prospective clients who can’t wait to buy from you.
The first thing most coaching business owners need to learn is the power of the ‘offer funnel’. If this is the first time that ...
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