When considering what to write, try to keep the following points in mind:
Many individuals reading your article may not be familiar with coaching.
Therefore, write about common pain points or frustrations that people may be experiencing and gently plant a seed that coaching may be something they could benefit from.
For example, an article may be entitled, “Struggling with Debt?” then go on to discuss causes of personal or business-related debt and mention how there are both business and life coaches who specialize in these topics.
Write amazing high-value content.
Really show clients what you can offer them. Be sure to highlight your expertise and write about something you enjoy helping clients with.
Help potential clients solve an immediate problem
Write articles that help potential clients solve an immediate problem rather than an advertisement for your coaching throughout the body of the article. This type of content will have lower bounce rates and increase the share-ability of your articles
Personality and Style
Really help the reader get a sense of your personality and style – let your article be an introduction to your readers.
Only Original Content
The content must be be original content to avoid Google penalties and harm your efforts
Your Best Content
You may be reluctant to put your best content on a website that you don’t own, but through the power of leveraging a high-traffic authority site like ours, you can gain much more exposure than if you were to publish on your individual blog where you are the only one driving it’s growth.
• You'll be able to rank in Google for more competitive phrases and therefore get more visitors to read your content - resulting in more visits to your directory profile and potentially more leads.
End of the Article
At the end of the article, feel free to reference clear benefits clients would get from working with you or another coach.